Timstar Laboratory Supplies Ltd is a leading supplier of science equipment to schools both in the UK and abroad. Our close relationship with Timstar led them to ask for our help to help get a new Area Sales Manager off to a flying start.
They wanted our help to book her initial calendar of sales appointments during June and July. With the end of the school year approaching, it was important to give the sales effort one last push before schools closed for the summer.
Our first move was to pair the new Area Manager up with one of our dedicated Telemarketing Operators so they could begin to build a good working relationship. We have found from experience that appointment making works best when both parties feel familiar enough with each other to share ideas, goals and priorities. Throughout June and July, we also assigned a dedicated campaign manager to provide feedback and information on campaign Key Performance Indicators (KPIs).
We needed to report back to Timstar at regular intervals on the progress that we were making. So we designed and wrote a bespoke report that updated and monitored campaign progress for Timstar’s management team.
For Timstar, our operators used a range of techniques to increase appointment bookings. In house data analysis helped us to identify priority prospects, and then personal emails and phone calls were tailored according to the school’s type, location and performance.
The results of the campaign speak for themselves. We booked 75 quality appointments over the last seven weeks of the school year. Sales from those appointments currently stand at over £60,000, and they will continue to grow.
Timstar were so pleased with the campaign that it has since been expanded for the new academic year. Between September and November, The Education Company will be booking appointments for all Timstar’s Area Managers to ensure they get the new school year off to a flying start.
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