Productivity Apps for Education Suppliers
SPIRIT - Productivity tools for the education supplier sector
SPIRIT CRM is a professional and established CRM solution for education sales people.
SPIRIT CRM integrates seamlessly with MS outlook and exchange PLUS all popular accounting and ERP systems such as SAP, VISTA, SAGE and many others.
SPIRIT Marketing gives you the tools and data to deliver segmented marketing campaigns through multiple channels.
State of the art segmentation tools combined with the very best education data will drive high return on investment from all of your campaigns.
SPIRIT CRM for Customer Service tracks help desk calls, customer service enquires, complaints and all other customer interactions.
Full integration with MS Outlook and Exchange ensures all communication channels are fully utilised.
SPIRIT runs our business and it can run yours too. Sales order processing, purchase ledger and nominal ledger all integrated with the
Education List gives you a genuine 'one customer view'.
With analytics you can drill down into datasets and get instant answers. Who are your best customers? What are their characteristics?
Which sectors should you invest in? Build dashboards in an instant and stay informed.
CRM must support the way you work. That's why SPIRIT CRM is endlessly configurable. Whether you manage a strict sales pipeline with forecasting or simply want to track quotes, SPIRIT will work how you want to work.
Manage all sales opportunities and quotes in one place. Identify priorities and never forget a call back.
SPIRIT is unique amongst CRM solutions when it comes to managing visits and appointments in schools and colleges. Designed to encourage cross and up-selling the sales person is presented with pre-visit prompts and post-visit feedback forms. All designed to support and nurture the sales opportunity. Face-to-face or even remote appointments can be extremely expensive. SPIRIT CRM ensures that your team get the most out of these important sales interactions.
It is more important than ever to build and identify relationships when selling into the education sector. SPIRIT CRM comes pre-loaded with information about academy chains, federations and many other inter school relationships. Using this intelligence will allow your sales people to relationship sell more easily and effectively.
We all know how important it is to respond to opportunities quickly. SPIRIT CRM offers a simple "Follow me" function which allows you to follow all digital comms with a teacher regardless of channel. Select to follow someone and all of their email comms, Twitter comms and marketing interactions will be fed back to you in a simple dashboard. Any email you send from your phone or tablet will automatically be linked into the CRM for future review.
Data should be an enabler rather than a barrier to delivering your marketing strategy. SPIRIT effortlessly integrates the power of the Education List with your customer data and provides a platform for delivering highly targeted campaigns across multiple channels.
Vital activities such as retention marketing, cross and up-selling are made simple with the easy to use list building tools.
Retention – target customers that purchased in the summer term last year but have yet to place any order this year
Cross-selling – identify products that are selling well together using analytics. Target customers that have purchased only one of the popular pairs and offer the other at a discount
Pushing for full adoption – identify schools that are using your product but have not purchased enough in relation to their school size. Place these schools into an account management call campaign
SPIRIT allows you to combine promotions into campaigns. You may wish to track the ROI of an entire multi channel campaign. Tagging campaigns with costs, targets and products allows SPIRIT to not only track direct sales but also implied sales.
By Size – does your product or service deliver the same benefits to very large and very small schools? Do you need flexible pricing for smaller schools?
By funding type – will independent schools have the same purchasing requirements as their state counterparts? State schools have access to Pupil Premium funding, independent schools do not. Does this need to be considered within your contact strategy?
By performance trend – schools with declining performance will react better to power words such as ‘improvement’ whereas schools performing at the highest level will react better to power words such as ‘retain’
By EAL – A high ratio of English as a foreign language students in a classroom presents additional teaching challenges. Does your product support these challenges? If so tell the schools with high EAL how it helps, but perhaps focus on a different benefit where EAL is low
By Location – if you can reference case studies in your marketing why not make the case studies geographically relevant? Also, don’t forget that the National Curriculum only exists in England
By ICT Spend – if your product is digital, maybe you should concentrate your marketing budget on schools with a history of investing in ICT
By customer/prospect – make sure you recognise your customers in your strategy. If you need your customers mapped against your target list we can help, quickly and accurately
Customer service is key to customer retention. Anybody working in a customer service environment needs:
SPIRIT CRM offers all of this PLUS customisable access to important demographics indicators; e.g. charts clearly showing spend, performance and inspection trends. Trends which can help your team provide contextualised solutions.
Tracking customer service activities and gathering outcomes is important if your organisation wants to learn and develop. SPIRIT CRM not only enables you to track and review customer service activity but it also allows you to segment that activity by customer type. Insight which can feed your product and service development plans.
SPIRIT CRM integrates with all of the leading accounting packages. However, if you want a fully integrated accounting solution SPIRIT Accounting is the answer.
Designed for education suppliers, the accounting solution offers:
You may just want to use SPIRIT for order processing. If that is the case SPIRIT can be fully integrated with any number of popular accounting packages.
SPIRIT Data Analytics is at the heart of our business. We use it to develop deep insight about schools and colleges which in turn supports the creation and delivery of powerful segmentation strategies. Analytics lets you explore your data.
Dashboards manage your business. Dashboards are quick and easy to build and can be used to
We'd love to visit you, or have you visit us
The Education Company Ltd
Sir Thomas Longley Road
Sales: 01634 729887
Client Services: 01634 729800
General Enquiries: 01634 729888
Client Services: firstname.lastname@example.org
General Enquiries: email@example.com